That’s a Bunch of Bull!
How many salespeople do you know that think no one wants to see a salesperson between the holidays, and go on cruise control between Thanksgiving and New Year’s Day? How many companies do you know of that actually admit to winding things down right about now?
It’s very common and happens every year. It’s an epidemic at some companies and an easy way out for many salespeople. Here’s an idea: Why don’t you play your cards right and get in to see quite a few decision makers between now and the start of 2015? Make it a point to capitalize on your competition’s weakness — laziness! Football teams have been doing it all fall.
Now, it’s your turn. It’s time to buckle down and do the one thing that you actually control in your daily sales life — pick up the phone and call prospects. Yes, you control that activity. Nobody else will be doing it, so you will stand out automatically. Nobody else thinks anyone is “in” – so I like your chances.
Strong salespeople don’t go on cruise control — ever. Successful companies don’t wind down right about now. Instead, they make things happen.
The holidays are great times to see prospects and current clients. Here are 5 reasons to keep prospecting for new clients and keep seeing current clients during the holidays:
1. It’s your job
2. Companies review current year incumbent products and services and decide what to do for the next year
3. Prospects will see you — it’s their job
4. It’s a great time to plan new programs for 2015 with current clients
5. As my mother always said, “A ‘thank you’ is never inappropriate” — thank your clients for their business
Business does not stop between Thanksgiving and New Years Day, but some salespeople do — take advantage of it.
